Delivery promises customers can trust

A delivery date at checkout is a promise. Kept, it builds trust; broken, it brings a message to your support team.

Promise by city, not by country

Delivery to the next street and to another region are not the same. Show a date that depends on where the customer is.

Count from when you ship, not when they order

If orders placed after a certain hour leave the next day, say so — and move the date with it.

Tell them when things change

• A message when the parcel leaves.
• A message on the day it arrives.
• A message, with a reason, if it will be late.

Customers forgive a late parcel they were told about. They rarely forgive one they had to chase.