BaridX co-markting guidlines

BaridX is more than a logistics company—it’s a lifestyle enabler, a connector of moments, and a trusted partner in your journey. Our brand reflects who we are: bold in ambition, Saudi at heart, and modern in execution.

Our purple identity symbolizes confidence, creativity, and reliability. Every element of our brand—from our visual identity to our customer experience—is carefully crafted to reflect clarity, professionalism, and warmth.

What sets BaridX apart is our relentless focus on the customer. We speak their language, understand their culture, and anticipate their needs. Whether you’re shipping a gift to a loved one, or managing international business logistics, we stand with you, powered by local values and global standards.

BaridX: Tomorrow Delivered Today.

Brand elements and logos

Your brand should always take visual priority in your marketing when appearing on your own channels.
When featuring the BaridX logo, use the white version on dark backgrounds and the black version on light backgrounds. The BaridX blue should only be used as a background in full-color co-branded materials such as logos, badges, packaging, and promotional graphics. You can find our official logo files linked below.
The wordmark
The BaridX wordmark is one of our most recognized brand assets. We offer two logo variations to ensure flexibility across different use cases.
Use the vertical (stacked) logo for portrait or square layouts, and the horizontal logo for landscape formats. While we prefer the vertical logo for consistency with our app icon, the horizontal version may be more appropriate in certain designs or placements.
Download Logos
Dark Arabic Logo for White Background
White Arabic Logo for Dark Background
Purple Arabic Logo for White Background
White Arabic Logo for Purple Background
Dark English Logo for White Background
White English Logo for Dark Background
Purple English Logo for White Background
White English Logo for Purple Background
Logo for White Background
Logo for Dark
Background
Logo for White Background
Logo for Purple Background

Sub-Brands

Dark Arabic Logo for White Background
White Arabic Logo for Dark Background
Dark English Logo for White Background
White English Logo for Dark Background
Dark Arabic Logo for White Background
White Arabic Logo for Dark Background
Dark English Logo for White Background
White English Logo for Dark Background
Dark Arabic Logo for White Background
White Arabic Logo for Dark Background
Dark English Logo for White Background
White English Logo for Dark Background
Logo for White Background
Logo for Dark
Background
Logo for White Background
Logo for Purple Background

Color Palette

Our color palette reflects the bold, reliable, and tech-forward spirit of BaridX. Combining shades of confident purples with soft grays and a solid black, this visual identity communicates trust, innovation, and efficiency. Each color has been carefully chosen to support accessibility, clarity, and a modern aesthetic across digital and print touchpoints.
Download Colors

Graphic Elements

BaridX’s graphic elements are designed to visually communicate motion, precision, and modern logistics. Inspired by the flow of parcels, routes, and connections, our shapes and lines guide the eye with intention and clarity. These elements support content without overpowering it, ensuring a clean and consistent visual hierarchy across all platforms.
Download Graphic Elements

Stationary

Our stationery reflects the core values of BaridX—professionalism, reliability, and modern efficiency. Every piece is designed with clean layouts, purposeful whitespace, and consistent use of brand colors to ensure clear communication and strong visual identity, whether printed or digital.
Download Stationary

Digital Assets

Our digital design system brings the BaridX brand to life across screens—with clarity, speed, and a forward-thinking aesthetic. From mobile apps to web interfaces, every digital element is crafted for intuitive interaction, consistent branding, and a seamless user experience.
Download Digital Assets

LinkedIn

Social media

Visual communication

The BaridX visual identity is designed to communicate speed, reliability, and simplicity. Consistent use of our visual elements reinforces brand recognition and trust.
Use clean, minimal layouts that highlight key messages. Maintain generous spacing, legible typography, and high-quality imagery that reflects the real-world ease and efficiency of BaridX shipping.
Download Visuals

Outdoor

Posters

Applications

The BaridX brand extends across a wide range of physical and digital touchpoints. Every application—from apparel to packaging—should consistently reflect our core values: speed, reliability, professionalism, and simplicity. Below are guidelines for applying the BaridX brand across various materials.
Download Applications

Apparel

BaridX apparel is designed for visibility, comfort, and professionalism. It should help build trust with customers while supporting operational efficiency.

Delivery & Transport

BaridX delivery vehicles and transport equipment are key brand touchpoints, often seen on roads and in public spaces.

Merchandise

Branded merchandise helps increase awareness and brand loyalty across stakeholders and partners.

Packging

Packaging is often the first physical contact customers have with BaridX. It should look clean, secure, and clearly branded.

Signage

Signage includes physical branding at offices, warehouses, delivery hubs, and pop-up locations.
BRANDING GUIDLINES
Brand elements and logos
Brand elements and logos
Color palette
Color palette
Graphic elements
Graphic elements
Stationary
Stationary
Digital assets
Digital assets
Visual communication
Applications